KARD is a prominent co-ed K-pop group formed by DSP Media in 2016, consisting of two male members and two female members. They stood out immediately in the K-pop industry, which is overwhelmingly dominated by single-sex groups, by blending Moombahton, dancehall, and reggae-pop rhythms into their music.
Group Members
J.Seph (Kim Tae-hyung): Main Rapper, Lead Dancer, and Vocalist.
BM (Big Matthew / Matthew Kim): King card, Main Dancer, Lead Rapper, and Vocalist.
Somin (Jeon So-min): Black Joker, Main Vocalist, and Visual.
Jiwoo (Jeon Ji-woo): Color Joker, Main Dancer, Lead Vocalist, and Rapper.
Core Strengths & Musical Style
Global Appeal: Long before their official debut, they gained a massive international following in the Americas and Europe.
Card Concept: Each member represents a specific card slot in a deck, forming the word "KARD" (King, Ace, Black Joker, Color Joker, and their fans as the "HiDDEN" card).
Signature Sound: They are widely known for high-energy tropical house tracks, heavy basslines, and intricate co-ed choreography.
Popular Tracks to Check Out
Oh NaNa (Pre-debut breakout hit)
Don't Recall (Global viral track)
Hola Hola (Official debut song)
Bomb Bomb (Heavy electronic dance track)
ICKY (Recent viral TikTok hit)
